Let's take a look at some different types of Impression Share metrics which will give you valuable insight into your Google campaigns: So, what is eligibility, and how does Google determine it? Let's just say there are many factors, and some of them could be approval statuses, quality of your ad, targeting settings, etc. Impression Share = impressions / total eligible impressions That means that your Impression Share is 90% (9,000 impressions / 10,000 available impressions = 90% Impression Share). Let's say, for example, Google estimated that 10,000 potential impressions are available for your newly created ad and, after monitoring your performance for some time, you record about 9,000 impressions. By tracking the Impression Share, you will have a clear representation of how well your ad is performing and whether you need to increase your bid or budget to reach more people. Right after you launch your Google Ads campaign, you want to make sure your efforts are paying off. According to Google, Impression Share (also known as IS) is the percentage of impressions that your ads receive compared to the total number of impressions that your ads could get, or are eligible to get. Let's start from the definition of Impression Share. As we like to say, Impression Share is the best health indicator of your account and can be seen on the campaign, ad group, product group and keyword levels.
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